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For decades the
Eddie Stobart transport company has upheld the tradition of
identifying its many trucks with a female name. The drivers can
choose a female name to brand their trucks with, a little proof
of love an affection to the lady’s name they choose.
Some time ago a
Cumbrian businessman paid a large sum of money to have the name
of a loved one on one of Eddie Stobart trucks, the amount has
been entirely donated to charity. There are thousands of people
currently on the waiting list to name a Stobart truck to
demonstrate the popularity of this UK-based firm, now part of
the newly formed Stobart Group.
After Gigi heard
this story during his visit to the team, he bounced on the idea
of auctioning the naming rights to his car for charity,
involving his fans too.
In his case the space put at ones
disposal is not on a truck but on his Ford Focus RS WRC of the
Stobart VK
M-Sport Ford team, and that Gigi is going to drive in
 the
2008 FIA World Rally Championship. During each round of the
championship, on the front part of his car there will be the
name chosen by the kind-hearted person who offered the highest
donation.
This will not
solve all the problems or difficulties there are in the world
but will for sure draw rally fans nearer to situations sometimes
very far from them and will give a small contribution to improve
these situations.
Approximately
one month before each event a new auction is opened on line to
the public and fans. The beneficiary charity ONLUS institution
that at the end of the year will receive the money gathered, is
“Sciare per la Vita” (“Skiing for Life”) headed by the former
Italian Olympic skier champion Deborah Compagnoni and based in
Bormio (Sondrio – Italy). For
further information you
can visit the website
www.sciareperlavita.it
or read the
preview
pdf file. |
